Our Story

A legacy of philanthropy-minded business and giving.

1890

The Jolley Family History

Robert Albert Jolley, Sr. (Bob to his friends and colleagues, Albert to his family) grew up on a farm in rural South Georgia. Albert, the oldest of five children born in 1890, didn’t have a taste for farming. He left home at age 16 to find work and, hopefully, send money back home to his family.

From the beginning of his career, Albert put in the time and effort to earn a reputation as an honest and diligent worker. Word about Albert’s exceptional work ethic spread quickly. Mr. Lowery, a local businessman, was impressed by the young man’s dedication and entrepreneurial enthusiasm and asked Albert to run his Chero Cola (eventually Royal Crown Cola) bottling business in Carrollton, Georgia. He gladly accepted, and in just a few years, backed by investors impressed with his business acumen, Albert could buy the company.

Shortly thereafter, Albert met and married Rucker Tweedy, then a schoolteacher. Albert purchased a bottling facility in Anderson, South Carolina, he and Rucker moved their family and business from Georgia to the Upstate in 1919.
1947

The Importance of a Helping Hand

All the while, even as they struggled to keep the business afloat during the Great Depression and support their three children—Bob, Mamie, and Jimmy—the couple stayed true to their roots and sent whatever money they could back to family in Georgia.

Their hardscrabble childhoods in rural South Georgia taught Albert and Rucker firsthand the devastating toll that illness, untimely death, alcoholism, melancholia, drought, and the boll weevil could have on families. The couple knew one thing to be true: help from a friend at the right moment could change everything.

Thus, in 1947, Albert and Rucker established an assistance fund for their employees to act as a safety net during crises.
And with that, The Jolley Foundation was born.
1970s

The Next Generation:
Building a Legacy of Giving

In the 1970s, Albert and Rucker’s three children took over the foundation. Bob, Mamie, and Jimmy participated in the community as volunteers and civic leaders and were generous to the foundation and their personal philanthropy. They served on mental health, education, human services, and arts and culture nonprofit boards.

Over the years, the three siblings began expanding upon their parents’ vision and values, including empathy and the belief that everyone deserves a life of dignity, gratitude for what they received, and a responsibility to steward those resources in the service of the Greenville community; and a quiet humility about their philanthropy.

Creating Opportunities Through Access to Education

Perhaps the siblings' greatest shared passion was education. Having grown up in the segregated Jim Crow South, they witnessed its inequities and brutality. They believed in the power of education to help alleviate poverty, discrimination, and injustice.

They supported scholarships for underrepresented, low-income youth throughout South Carolina’s higher education institutions. Mamie gave the founding endowment to Bridges to a Brighter Future at Furman University, a nationally recognized comprehensive college access and success program for high school students whose potential outdistances their circumstances.
2014

Staying True to Our Roots

In 2014, with the encouragement of Jimmy Jolley, the surviving Jolley sibling, the Jolley Foundation board took on the work of succession planning. James McDuffie Bruce (Duff) and Jolley Bruce Christman assumed leadership, joined by Duff’s son, Mac Bruce, and Jolley’s son, Andrew Christman.

Shortly after that, they hired an executive director to help the foundation be more responsive to community needs.
2022

The Shift in Leadership:
Preparing for the Future

In 2022, Meliah Bowers Jefferson became the Executive Director, bringing her extensive legal, advocacy, and community leadership experience to the foundation. Under Meliah’s guidance, Jolley aims to invest in initiatives that empower and amplify underserved voices, create opportunities to close economic and wealth disparities and eliminate social inequities while maintaining accessible support for nonprofits.

The Vision for the Future

As an organization that has existed for almost 80 years, it would be easy to become complacent and not adjust alongside the community being served. With such a long community service history in Greenville, perhaps it would also have been simpler for the family to shift the focus of its philanthropic efforts to other communities where various family members have dispersed over time. 

The Jolley Foundation is digging in deeper.

Although most of the family no longer resides in Greenville, they continue to be committed to the community that has given so much to them. Jolley is willing to ‘do the work’ to continue positively contributing to the efforts required to make Greenville a more equitable and just community.
United for Justice
Rooted in Compassion
for a Vibrant Greenville

Mailing Address

PO Box 8182
Greenville SC 29604
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